When people analyze the same data, they will usually make different recommendations. In this episode, Neil and Michael discuss more about the data bias that exists in marketing.
Want to get a job in digital analytics? Neil shares his list of three skills that he thinks new graduates need while Michael talks about the difficulties of finding job candidates with these skills. They also provide tips to help with interviewing.
Does testing belong in the marketing department or should another department be responsible for it? What is the goal of experimentation? Join Neil and Michael as they talk about marketing experimentation and the importance of testing.
Do customers differentiate between online and in-store shopping? Listen in as David Cost, Vice President of Ecommerce & Digital Marketing at Rainbow Apparel, shares his thoughts on omnichannel marketing and why it's more important to eliminate differences between online and in-store shopping experiences, adapting to changes in retail, and keys to success.
Listen in as Ahmed Zedan, co-founder of Haute Hijab, and Michael discuss everything from startups and lean startup methodologies to the importance of cultivating customer community and relationships with social media.
Customer Data Platforms (CDPs) are on the rise for a number of reasons. Cory Munchbach, SVP, Strategy at BlueConic, joins Michael to share her insights on how a CDP can empower a marketing organization's work by liberating data.
Managing customer expectations in the ever-changing digital world is not easy...and it's even more difficult in a regulated environment like banking. Shannon Paul, Branded Content & Social Media Director at Fifth Third Bank, joins the podcast to talk about everything from 'signs of life metrics' to managing expectations in social media versus traditional channels.
Centralizing and reporting on marketing data can be a manual and repetitive task that may not leave much time for analysis. Anna Shutko, Supermetrics product marketing manager, joins Michael and Neil to discuss how automated reporting enables marketers to analyze all of their metrics in one place.
If you're in the direct-to-consumer space, how do you know which key metrics and analytics really matter? As with most things, there is no one-size-fits-all answer. Listen in as Colin Darretta, CEO and Founder of WellPath, joins Michael and Neil to discuss his perspective and insights into digital marketing.
Can SEO testing make the difference in your search marketing efforts? Will Critchlow, Founder & CEO of online marketing agency Distilled, joins Michael and Neil to share his thoughts on winning organically in 2019.
Join Neil, Michael, and Jeff Camm, Associate Dean of Business Analytics at the Wake Forest University School of Business, as they talk about getting students prepared for a job in analytics. They discuss how the technical side of analytics must work in synergy with the storytelling side of analtyics and the importance of soft skills in today's careers.
Many of today's consumers are using a combination of online and offline shopping, making it even more important for companies to diligently define what an optimal customer journey might look like. Sean Lee, Vice President of Digital Marketing at Pure Romance, joins Michael and Neil to discuss his perspective and insights into omnichannel marketing.
What happens when an organization, which is on the path to business transformation, comes to a standstill when they realize how disruptive the transformation might be? Innosight Partner, Ned Calder, joins Michael and Neil as they discuss why this happens along with the importance of top-down leadership and long-term vision to drive successful business and digital transformations.
Ben Petersen, BladeHQ marketing manager, shares how the online retailer differentiates itself from competing online retailers and how he approaches creative storytelling for the brand. Ben also talks about the importance of evolving and always being willing to try new digital marketing approaches.