Analysis or Reporting: Focus on What Matters
Centralizing and reporting on marketing data can be a manual and repetitive task that may not leave much time for analysis. Anna Shutko, Supermetrics product marketing manager, joins Michael and Neil to discuss how automated reporting enables marketers to analyze all of their metrics in one place.
Anna also shares more specifics about her role and Supermetrics and how A/B testing is an essential component in her marketing toolkit. She also discusses what performance metrics she focuses on and the importance of having a North Star metric.
After customer lifetime value comes up several times, Anna is asked for her thoughts on this and how companies can measure this value from their own customers. Neil then goes deep into customer lifetime value and predicts what will happen with customers in the future.